Geert Jacobs

Geert Jacobs received a PhD in Linguistics in 1997 from the University of Antwerp, where he wrote a dissertation on the metapragmatics of press releases.

He teaches English business communication at the Department of Linguistics at Ghent University and he is a member of the research groups Health, Media & Society and News, Talk & Text (NT&T). His research focuses on the study of professional and institutional discourse in a pragmatic perspective, with special interest in news production processes.

Geert has published research articles in the Journal of Pragmatics, Text, Text & Talk, Public Relations Review, Pragmatics, Document Design and the Journal of Sociolinguistics. In addition, he has co-edited volumes on the Pragmatics of Crisis, Language, Communication and the Economy, Discourse in Organizations, the Discourse of News Management and Linguistic Ethnography and Institutions.



ABSTRACT | Medicalization versus own responsibility – a quantitative content analysis of health news ( download )

ABSTRACT | A multi-perspective approach towards the role of mass media within the medicalisation process ( download )

ABSTRACT | Giving back to professionals: Formulating recommendations as a venue for co-creation ( download )

ABSTRACT | Tell Me Your Story: The role of narratives in corporate identity construction The case of a European pharmaceutical company ( download )

ABSTRACT | Institutional narrative in the Communications of a pharmaceutical company ( download )

“It's such a great story it sells itself”? Narratives of vicarious experience in a European pharmaceutical company ( download )


+32 (0)9 264 35 29
Department of Linguistics Tweekerkenstraat 2, 9000 Ghent (Belgium)